{"id":24583,"date":"2025-02-09T03:43:39","date_gmt":"2025-02-09T03:43:39","guid":{"rendered":"https:\/\/usatoday.azontree.com\/?p=24583"},"modified":"2025-02-09T03:43:39","modified_gmt":"2025-02-09T03:43:39","slug":"video-seseme-streets-elmo-trolls-roger-federer-while-explaining-ons-brand-name-in-a-super-bowl-commercial","status":"publish","type":"post","link":"https:\/\/usatoday.azontree.com\/?p=24583","title":{"rendered":"Video: Seseme Street\u2019s Elmo trolls Roger Federer while explaining On\u2019s brand name in a Super Bowl commercial."},"content":{"rendered":"
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Roger Federer is a major invester of the ON brand after parting ways with Nike in 2018, having also embraced Uniqlo.<\/p>\n

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\"(Video)<\/p>\n<\/div>\n

Roger Federer and Elmo (Via Screengrab\/Instagram)<\/p>\n

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Roger Federer\u00a0<\/strong>has ruled the tennis world with style and elegance. He is known for his skill and sportsmanship on the court. However, he\u2019s not a perfectionist in just about everything.\u00a0Elmo<\/strong>\u00a0is the king of the alphabet world, and we are all part of it. The beloved\u00a0Sesame Street<\/em>\u00a0character is now teaming up with Federer in a fun new ad.<\/p>\n

The ad, created for\u00a0On<\/em>, will air on Super Bowl Sunday. In the clip, Elmo playfully questions Federer about the branding on his On shoes. He respectfully calls him \u201cMr. Roger Federer\u201d but seems unsure about his answer. Elmo is seen teasing the Swiss Maestro on the initials of the ON brand, referring to them as \u2018QC\u2019 instead of \u2018ON\u2019.<\/p>\n

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\"YouTube<\/p>\n

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Federer is not new when it comes to being at the center of attention regarding brands. He was a long-term ambassador of Nike before parting ways with the brand in 2018. Then, he committed to\u00a0Uniqlo\u00a0on a long-term deal and launched the ON brand to create specialized shoes.<\/p>\n

Federer recently visited Elmo\u2019s home in New York City. He received a warm standing ovation at the 2024 US Open. Yesterday (February 7th), he revealed the ad with Elmo on The Today Show.<\/p>\n

Tennis legend\u00a0Roger Federer\u00a0was seen with soccer star\u00a0Thierry Henry<\/strong>, former Manchester United and Real Madrid player\u00a0David Beckham<\/strong>, and Olympic judo champion\u00a0Teddy Riner<\/strong>. They were at a private birthday party for a close friend. Federer was there with his wife, Mirka.<\/p>\n

\"Roger<\/figure>\n

Since his last big appearance at the Laver Cup in September 2024, Federer has mostly stayed away from the tennis world. Recently, he made news by auctioning the racket he used in the 2004 Wimbledon final. In that match, he beat Andy Roddick in four sets to win his third Grand Slam title.<\/p>\n

Federer and Henry have shared a strong bond for many years. Their friendship was seen again when Henry gave Federer\u2019s sons two Arsenal shirts.<\/p>\n

The shirts were later shown in the documentary\u00a0Federer: Twelve Final Days<\/em>. This film was released on Amazon Prime in June, as it covered the last few days of the Swiss Maestro\u2019s professional tennis career.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Roger Federer is a major invester of the ON brand after parting ways with Nike in 2018, having also embraced Uniqlo. 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