{"id":27304,"date":"2025-02-20T01:27:22","date_gmt":"2025-02-20T01:27:22","guid":{"rendered":"https:\/\/usatoday.azontree.com\/?p=27304"},"modified":"2025-02-20T01:27:22","modified_gmt":"2025-02-20T01:27:22","slug":"shocking-nfls-massive-salary-cap-increase-sparks-wild-taylor-swift-reactions","status":"publish","type":"post","link":"https:\/\/usatoday.azontree.com\/?p=27304","title":{"rendered":"“SHOCKING: NFL\u2019s Massive Salary Cap Increase Sparks Wild Taylor Swift Reactions!”"},"content":{"rendered":"
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\"Taylor<\/picture><\/figure>\n
Taylor Swift celebrates with Travis Kelce #87 of the Kansas City Chiefs after defeating the Buffalo Bills 32-29 in the AFC Championship Game at GEHA Field at Arrowhead Stadium on January 26, 2025 in Kansas City, Missouri. \/ Photo by Jamie Squire\/Getty Images<\/div>\n<\/div>\n<\/div>\n
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All the dads, Brads and Chads are no doubt rejoicing after the NFL\u00a0informed teams\u00a0that the salary cap for 2025 would be significantly increasing for the second year in a row.<\/p>\n

The new salary cap,\u00a0which is reportedly between $277.5 million and $281.5 million, will allow many NFL teams to retain key players ahead of the upcoming season and will mean the cap has increased by at least $53 million over the last two years.<\/p>\n

As painful as it is to admit, those Brads and Chads may have a certain pop star to thank for being able to pay their favorite expensive player. Taylor Swift, who first showed up at Arrowhead Stadium to support beau Travis Kelce at a Kansas City Chiefs game in September 2023,\u00a0has reportedly generated nearly $1 billion\u00a0for the NFL since then, driving brand value in areas like TV revenue, social media and digital news.<\/p>\n

While it\u2019s true that the NFL cap typically increases year after year, the league experienced two of its biggest cap boosts in recent history in 2024 and \u201825. Is it a coincidence that Swift was publicly dating Kelce during the seasons preceding those salary cap spikes? Probably not.<\/p>\n

The\u00a0“Taylor Swift Effect”\u00a0has been well-documented since the Eras Tour pop star\u2019s arrival to the league and will likely continue to gain momentum in 2025 and beyond\u2014assuming she and Kelce remain together, of course.<\/p>\n

Many fans wanted to see Swift get her due credit for helping the NFL grow:<\/p>\n

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