Novak Djokovic in New York (Image: waterdrop)

Novak Djokovic is one of the most successful tennis players in history, and his influence has made an impact on and off the court.

Here, we look at some of the shrewd business moves the former world No 1 has made to boost his net worth and business portfolio across the years.

Waterdrop

One of Djokovic’s most important business relationships in recent years has been with Waterdrop, which began in 2023.

The Serbian invested in the company and then, towards the start of 2024, launched a new product with them called SILA.

SILA is a range of nutritional supplements containing no caffeine and no sugar that can be mixed with water to provide a vital hydration boost.

Waterdrop, which has a mission to halt the use of single-use plastic bottles, has seen further investment from tennis players off the back of Djokovic’s investment.

In April 2024, Taylor Fritz, Elina Svitolina, Hubert Hurkacz, Andrey Rublev, Sebastian Korda, and Cameron Norrie were all confirmed as investors.

CLMBR

Perhaps Djokovic’s most eye-catching investment came back in November 2020, when the Serbian joined the likes of rap icon Jay-Z in investing in CLMBR.

The company – which has been described as the ‘Peleton of Climbing Machines’ – produces vertical climbing machines, with the 24-time Grand Slam winner investing ahead of the launch of the CLMBR Connected and the CLMBR Pure.

“Vertical climbing has been known to be an incredibly efficient total body workout without impact,” said Djokovic at the time.

“In addition, it puts your body in a neutral spine alignment, which is important for me as an athlete. The on-demand classes and programmatic workouts are a huge bonus!

“I’m excited to be part of this team and look forward to sharing this fun and powerful workout with the world.”

Djokovic parted ways with CLMBR back in February 2024.

OnePointOne

Earlier in 2020, Djokovic and doubles legend Mike Bryan were among the investors in OnePointOne, a vertical farming company.

Launched by John and Samuel Bertram in 2016, the company has developed sustainable and more economically viable ways of producing food to help deal with global food shortages and malnutrition.

Alongside food farming, the company also now uses tobacco plants to develop medicines for a range of illnesses and diseases.

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UTR Sports

Unsurprisingly, Djokovic has a keen interest in the sporting world, leading to his investment in UTR Sports back in January 2019.

UTR Sports was launched to try and make it easier for people to find and play tennis and pickleball, which each player – ranging from club players to the very best in the world – all receiving a personalised rating.

“Universal Tennis has a compelling plan, the capabilities and resources, and the innovative products and ideas to improve the tennis ecosystem,” said Djokovic.

“I am excited to work with the company and their world-class partners to provide solutions that will positively impact tennis. I encourage all nations, the ITF and the governing bodies to join our collaborative effort to bring about long-lasting positive change benefiting everyone in tennis.”

Under the UTR Ranking system, Djokovic is currently ranked as the second-best male player in the world – behind Jannik Sinner.

PlaySight Interactive

Over a decade ago, Djokovic joined forces with the likes of Billie Jean King to invest in PlaySight Interactive.

PlaySight is a connected camera company that offers individual players, teams, or leagues across a range of sports the facility to stream and analyse action from a range of cameras.

Djokovic and fellow tennis legend King invested back in May 2014, and he remained with the company until February 2022.

How much has Djokovic made?

Djokovic is believed to have a net worth of $250 million, and that mostly comes from his playing career.

Serbian has earned over $186m in on-court career earnings, the most any tennis player has ever learned in history.

However, while high-profile sponsorships with the likes of Lacoste will also have generated a significant amount of money in recent years, his smart investing has certainly boosted his retirement fund.

Though it would be hard to put a specific figure, it has been estimated that he has earned close to $40m through his investments.

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