As Jannik Sinner serves his three-month ban, the tennis world is still reeling from the aftershocks of his doping controversy. The Italian pro’s suspension, which runs from February 9 to May 4, has left fans and sponsors alike wondering what’s next for this tennis sensation. Despite the silence on social media, Sinner made a stylish appearance at Gucci’s 2025 Fall/Winter fashion show during Milan Fashion Week. But beneath the glamour, there’s a more serious story unfolding. The doping controversy, which began in March 2024, has raised questions about Sinner’s future with his sponsors and team. Could he face the music of losing major deals?
In a move that has left the tennis world buzzing, Italian tennis sensation Jannik Sinner has announced a major change in his management team. Taking to X on March 17, he revealed that after five years of collaboration with StarWing Sports, Sinner is parting ways with his long-time agent, Lawrence Frankopan, and will now be exclusively managed by AVIMA Sports & Business Management, led by Alex Vittur.
Frankopan, CEO of StarWing, expressed his gratitude for the opportunity to work with Sinner, citing long-term commitments to StarWing as the reason for not joining AVIMA. “Given my long term commitments to StarWing Sports I was unable to accept their offer to work exclusively for AVIMA, but I am grateful to have had the opportunity to work for a talent like Jannik and proud of what we achieved together,” Frankopan said.
Sinner reciprocated the sentiment, thanking Frankopan and his team for their dedication over the years. “Lawrence Frankopan and his team have supported me so much and that will forever remain with me. I’d like to thank them for their dedication throughout the years,” Sinner stated. The Italian’s journey with StarWing began when he was just 18, and under their guidance, he rose to become one of the most marketable athletes in tennis. StarWing played a pivotal role in securing partnerships with top brands like La Roche Posay, Gucci, Rolex, and Lavazza, catapulting Sinner into the spotlight beyond the tennis court.
