Lamar Jackson and Dale Earnhardt Jr. are currently in a legal dispute regarding the trademark of the number 8.
Jackson, who has a history with the number 8, is challenging Earnhardt Jr. for the legal use of the number.
The NFL quarterback, who has prominently worn No. 8 throughout his NFL career with the Baltimore Ravens, filed a Notice of Opposition with the U.S. Patent and Trademark Office (USPTO).
The two-time NFL MVP challenges Earnhardt’s intent to trademark a stylized version of the number 8, which Earnhardt uses on his race cars. Jackson argues that the NASCAR legend’s trademark application conflicts with his own established rights.
However, Jackson has previously trademarked phrases, including “ERA 8” and “ERA 8 BY LAMAR JACKSON,” covering various products such as clothing and sports gear.
Jackson claims he is “widely associated” with No. 8 due to his NFL accomplishments in his opposition filing. According to him, Earnhardt’s trademarks could misleadingly suggest a connection between the two athletes.
