DALLAS, TX — [May 28, 2025] — In an extraordinary display of generosity and community leadership, Dallas Cowboys star wide receiver CeeDee Lamb has announced that he is donating the entirety of his recent $12.9 million signing bonus and sponsorship earnings to a transformative homeless shelter initiative aimed at tackling housing insecurity in Texas.
The contribution will directly fund the construction of 150 transitional housing units and provide 300 shelter beds for individuals and families experiencing homelessness. The project, a partnership between the North Texas Housing Collective and Hope Haven Foundation, is set to break ground this summer in South Dallas, a region disproportionately affected by poverty and housing instability.
“Bigger Than Football”
In a heartfelt press conference this morning, Lamb, 26, explained the motivation behind his landmark decision:
“I’ve been blessed beyond measure through football, but I know there are people right here in our city who don’t know where they’ll sleep tonight. This is bigger than the game—it’s about giving people dignity, hope, and a second chance. I want every kid in Dallas to grow up believing they’re not forgotten.”
The initiative, dubbed “Project 88 Homes” (a tribute to Lamb’s jersey number), will include not just housing but also wraparound support services such as job placement, mental health counseling, addiction recovery, and childcare support.
Impact Beyond the Field
Lamb’s donation is one of the largest ever made by an active NFL player to a housing initiative. It’s being hailed by advocates as a “game-changer” in a city where, according to the Metro Dallas Homeless Alliance, more than 4,000 individuals are without permanent shelter each night.
Karen Ellison, Executive Director of Hope Haven Foundation, called the donation “historic.”
“CeeDee’s generosity doesn’t just fund bricks and beds—it inspires hope. He’s not just using his platform, he’s using his heart.”
The project is expected to be completed by late 2026, with a phased opening of units beginning as early as spring 2026. The community model includes a focus on trauma-informed care, employment readiness, and long-term stability.
Community and League Praise
NFL Commissioner Roger Goodell issued a statement shortly after the news broke, saying:
“CeeDee Lamb exemplifies the best of the NFL both on and off the field. His commitment to his community sets a new standard for what it means to be a leader and role model.”
Cowboys owner Jerry Jones also commended Lamb, noting that the organization will be matching a portion of the funds to support ongoing services at the shelter complex.
Social media has erupted with praise for Lamb, with hashtags like #LambsLegacy, #Project88Homes, and #HopeThroughHousing trending nationally.
A Legacy of Purpose
This is not Lamb’s first foray into philanthropy. In previous years, he’s quietly supported education initiatives, youth football camps, and food banks across Oklahoma and Texas. However, this donation cements his growing legacy as more than a football star—it paints a picture of an athlete determined to leave a lasting impact off the field.
“This isn’t the end of my giving,” Lamb told reporters. “It’s just the beginning.”
