HOLY SH*T: Jerry Jones Signs $13.5M Netflix Deal — Massive Film About the Dallas Cowboys Empire in the Works

Dallas, TX – It’s happening. In a move that’s already shaking up the sports and entertainment worlds, Dallas Cowboys president and owner Jerry Jones has inked a $13.5 million deal with Netflix to produce a major film tribute to the most polarizing and celebrated franchise in NFL history — the Dallas Cowboys.

And this isn’t just some behind-the-scenes documentary. According to early leaks, what’s coming is a cinematic, large-scale, unapologetic tribute to the Cowboys’ football empire — the brand that built modern football and changed American pop culture forever.

Not Just a Documentary — A Football Epic

Sources close to the deal say the Netflix project will be part documentary, part dramatized reimagining, and 100% Dallas swagger. From the glitz of the 90s dynasty to the grit of America’s Team in the modern era, it’s expected to cover decades of drama, dominance, and undeniable charisma.

“The Dallas Cowboys aren’t just a team,” Jones said.
“We’re a symbol. And this film will capture why the star on the helmet means something worldwide.”

What to Expect in the Cowboys Netflix Film

The untitled project (rumored to be called “America’s Team: The Dallas Cowboys Story”) is already in pre-production, and early reports say it will feature:

• Explosive retellings of key moments: The Super Bowl runs of the 1990s, the Jimmy Johnson era, and the rise of Dak Prescott

• Interviews with Troy Aikman, Emmitt Smith, Michael Irvin, Tony Romo, and Micah Parsons

• Rare behind-the-scenes footage from Jerry Jones’ early years as owner

• A fan-centered narrative showing how Cowboys Nation became a global force

The Most Valuable Sports Brand on Earth, Now on Netflix

It’s no secret that the Dallas Cowboys are the most valuable sports franchise on the planet, recently valued at over $9 billion. This film is expected to capture the scale, the legacy, and the controversy — everything that makes the Cowboys beloved by millions and loathed by millions more.

“You don’t make a movie about the Cowboys to play it safe,” said one Netflix exec.
“You make it to tell a story that’s larger than life — because that’s what the Cowboys are.”

 Internet Goes Wild: “Cowboys on Netflix? Must-Watch.”

As news of the deal broke, social media ignited:

• “Jerry Jones getting a Netflix movie. Man really said ‘Hollywood, hold my beer.’”

• “Please tell me there’s a chapter on Romo’s legacy. The world needs justice.”

• “This is going to be The Last Dance, but with boots, big egos, and bigger plays.”

Hashtags like #CowboysNetflix, #JerryJonesTheMovie, and #America’sTeamOnScreen are already trending across X, TikTok, and Instagram.

Final Word: This Film Will Be as Big as Texas

Love them or hate them, the Dallas Cowboys are undeniably iconic. From their Super Bowl glory days to their cultural dominance — they are more than a football team. They are the team.

And with Jerry Jones behind the wheel and Netflix bringing the story to the screen, fans should expect a bold, dramatic, and unapologetically Texan take on a dynasty that refuses to be ignored.

Get your popcorn ready. This is one movie that’s going to light up the scoreboard.