For nearly three years, Kansas City Chiefs star tight end Travis Kelce and his brother, former Philadelphia Eagles center Jason Kelce, have hosted the “New Heights” podcast together. It has become a big hit, and the duo has invited some of the biggest stars from the NFL and the sports world at large.

Last August, the podcast achieved a deal with Amazon for over $100 million, which is an indication of how popular it has become over time.

On Wednesday, a big announcement was made, as “New Heights” merch is now available for fans to purchase and wear. This collection comes in patriotic colors just in time for the upcoming Fourth of July holiday.

According to Sports Business Journal, the podcast had previously hit 2.5 million subscribers. It is believed that Travis Kelce’s high-profile relationship with pop star Taylor Swift has helped drive even more fans toward the podcast.

Travis Kelce may be showing some signs of wear and tear on the field lately, but he remains one of the best tight ends in the NFL. Last season, he posted 97 receptions, 823 yards and three touchdowns while helping the Chiefs go 15-2.

All season, the Chiefs seemed to luck into many wins. But their good fortune eventually ran out, as their hopes for an unprecedented third straight Super Bowl championship failed when they lost to the Eagles, 40-22, in the big game.

Jason Kelce had played for the Eagles when they narrowly lost to Kansas City in Super Bowl LVII. This time around, he was just a spectator.

He does have a world championship ring from the 2017 season, when a different group of Eagles downed Tom Brady and the New England Patriots in the Super Bowl.